The Pier at Caesars is one of Atlantic City’s most architecturally remarkable structures — a 900-foot pier that extends directly over the Atlantic Ocean from the center of the Boardwalk at Caesars, built on the former site of the historic Million Dollar Pier. Four floors of floor-to-ceiling glass give every level panoramic ocean views, and the pier’s far end reaches far enough over the water that you can look straight down at the Atlantic from the upper levels. It’s a genuinely extraordinary piece of built environment on the Jersey Shore, regardless of what’s happening inside at any given moment.
Today, The Pier at Caesars is in a period of reinvention. The former luxury retail tenant mix that once included major designer brands has largely departed, and the building is being actively reimagined as a creative hub for Atlantic City’s next chapter. At the center of that vision is ACX1 Studios — a developing entertainment and production concept positioning The Pier as a platform for sports, esports, media, and live experience that serves the World Cup era and beyond.
⚽ 2nd Floor · Official Retail
Sugar ACES Store
The Sugar ACES store on the 2nd floor of The Pier at Caesars is your source for Atlantic City FC official merchandise — jerseys, kits, scarves, hats, and gear representing AC’s own professional soccer club, operating in the league for clubs. Whether you’re picking up kit before a match or grabbing a souvenir to take home from your World Cup trip to Atlantic City, Sugar ACES is where ACFC merch lives on the Boardwalk.
Located inside one of the most dramatically situated buildings on the AC Boardwalk — 900 feet over the Atlantic Ocean — a stop at Sugar ACES gives you the merch and the view in one visit. Take the escalators to the 2nd floor, grab your kit, and spend a few minutes with the floor-to-ceiling ocean panels behind you.
🎬 ACX1 Studios — The Pier’s Next Chapter
ACX1 Studios is the developing creative identity of The Pier at Caesars — an entertainment, esports, sports media, and live experience hub being built by the Esports Innovation Center (EIC) and partners at Stockton University and NJIT. The vision positions The Pier’s extraordinary physical asset — a 900-foot pier over the Atlantic, with four floors of ocean-facing glass — as Atlantic City’s platform for the intersection of competitive gaming, live sport, media production, and immersive entertainment. ACX1 Studios represents the forward-facing identity of a building that still holds one of the most singular architectural experiences on the entire Northeast coast.
🌊 The Views — Why the Building Is Worth the Walk
The Pier’s most enduring asset is its physical position: 900 feet over the Atlantic Ocean, with floor-to-ceiling glass panels on every level facing the open sea. From the upper floors, the AC skyline recedes behind you and nothing but open ocean spreads in front. The Adirondack chairs at the far end of the building — still one of the most-cited features in visitor reviews across a decade — let you sit with your feet effectively over the water and watch the horizon. At sunset, the western-facing levels catch the light over the casino skyline for one of the most photogenic perspectives in Atlantic City. The Pier is free to enter and walk through.
Floor Guide
B1
Boardwalk Level — Entry
Main entrance from the Boardwalk at Caesars. Connects directly to Caesars casino via sky bridge. Boardwalk-facing storefronts and primary pedestrian circulation.
2
Second Level — 🛍️ Sugar ACES / ACFC Merch
Sugar ACES store — official Atlantic City FC merchandise. Jerseys, kits, gear, and scarves. This is the stop for World Cup visitors who want ACFC kit. Ocean-facing windows throughout the floor.
3
Third Level — Dining Row & Panoramic Ocean Views
Restaurant level with panoramic floor-to-ceiling ocean views. Phillips Seafood, The Continental, Buddakan, and Souzai Sushi have operated here at various points — check current tenant status. Adirondack chairs at the far ocean end of the pier.
4
Fourth Level — One Atlantic / Event Space
One Atlantic — the pier’s high-end event and wedding venue. Spectacular ocean views in all directions. Available for private events with 360° Atlantic Ocean vistas.
📍 World Cup Context: The Pier at Caesars is directly on the Boardwalk at Caesars — zero detour from any boardwalk walk between the casino hotels. Stop at Sugar ACES on the 2nd floor for your Atlantic City FC kit, take the escalators up through the floors for the ocean views, and spend 20 minutes on the upper level with the Atlantic stretching in front of you. Free to enter, free to walk, and one of the most architecturally distinctive structures in AC. ACFC matches play during the World Cup window — the Sugar ACES store is your first stop before the match.
⚽ ACFC Official Merch — Sugar ACES
🎬 ACX1 Studios
🌊 900ft Over the Atlantic
🌅 Floor-to-Ceiling Ocean Views
📍 Boardwalk at Caesars, Atlantic City
Free to Enter & Walk
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