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Location
The Yard at Rutgers
40 College Ave, New Brunswick, NJ 08901
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Screen
350 sq ft Jumbotron
Overlooking College Avenue — outdoor courtyard setting
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Dates
June 11 – July 19, 2026
Every match of the tournament broadcast live
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Seating
Open Courtyard
Bring your own lawn chair or blanket · 25,000 sq ft public green
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Admission
Free — No Ticket Required
Open to all residents, students, and visitors
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Organizer
New Brunswick Dev. Corp. (DEVCO)
Managed by DEVCO · Endorsed by Mayor Jim Cahill
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Senegal Training Here This Summer
New Brunswick has a direct connection to the tournament — Rutgers University was selected as Senegal’s official base camp. The national team will train at Rutgers’ state-of-the-art athletic facilities during the group stage. Senegal plays at MetLife Stadium on June 16 (vs France) and June 22 (vs Norway) — both just 30 miles away.
“Few events bring the world together quite like the FIFA World Cup, and New Brunswick is proud to be part of that global celebration. Hosting World Cup watch parties at The Yard gives our residents, students, and visitors an opportunity to experience the excitement of the tournament in a fun and welcoming environment.”
— Mayor Jim Cahill, City of New Brunswick
“There is no event in the world that generates more passion and enthusiasm than the World Cup, and The Yard is the perfect place for the diverse culture of New Brunswick to come together to celebrate.”
— Christopher Paladino, President, New Brunswick Development Corp. (DEVCO)
NJ Matches to Watch
These games at MetLife Stadium are 30 miles from The Yard — catch them on the Jumbotron or head to the game
Jun 13
🇧🇷 Brazil vs Morocco 🇲🇦
Group C · MetLife Stadium, NJ
Jun 16
🇫🇷 France vs Senegal 🇸🇳
Group I · MetLife Stadium, NJ SENEGAL BASE CAMP NB
Jun 22
🇳🇴 Norway vs Senegal 🇸🇳
Group I · MetLife Stadium, NJ SENEGAL BASE CAMP NB
Jun 25
🇪🇨 Ecuador vs Germany 🇩🇪
Group E · MetLife Stadium, NJ
Jun 27
🏴 England vs Panama 🇵🇦
Group L · MetLife Stadium, NJ
Jul 19
🏆 WORLD CUP FINAL
MetLife Stadium, East Rutherford, NJ
Getting to The Yard
New Brunswick is one of the most transit-accessible cities in NJ
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NJ Transit Rail
New Brunswick Station is a 5-minute walk from The Yard. Northeast Corridor line — direct from Penn Station NYC (~45 min) and Trenton (~30 min).
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By Car
Exit 9 off the NJ Turnpike. Street parking and garages available near College Ave. Rideshare drop-off on Hamilton St.
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Bus Routes
Multiple NJ Transit bus routes serve College Ave. Rutgers campus buses also connect to the train station and surrounding areas.
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From Atlantic City
~1 hr drive via NJ Turnpike north. Atlantic City Rail Line to NJ Transit connections available. A great day trip base for World Cup fans staying in AC.
About The Yard
A landmark destination on the Rutgers University College Avenue campus
The Yard opened in 2016 as part of a major revitalization of the Rutgers College Avenue campus by the New Brunswick Development Corp. (DEVCO). The 14-story mixed-use development houses 160 undergraduate apartments and 15,000+ sq ft of retail space at the corner of College Avenue and Hamilton Street. Its 25,000-square-foot public green courtyard has become one of the most popular gathering spots on campus and in the city, hosting concerts, game days, and community events year-round.
For the 2026 FIFA World Cup, The Yard was designated as the city’s official Watch Party Headquarters — broadcasting all 104 matches on its 350 sq ft Jumbotron overlooking College Avenue.
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