Storybook Land is one of South Jersey’s most treasured family attractions — a privately owned and operated children’s theme park that has been inspiring imaginations since 1955. Located in Egg Harbor Township, just 15 minutes from the Atlantic City Boardwalk, it’s the closest major family theme park to your World Cup home base.
The park blends classic nursery rhyme and fairy tale themes with 19 rides scaled perfectly for young children, plus dozens of walk-through character attractions and storybook settings that feel genuinely charming rather than commercial. It’s consistently voted one of the best amusement parks in New Jersey — a real local gem that international visitors won’t find in any generic travel guide.
The newest addition is the Cinderoller Coaster (2025), a spinning pumpkin-coach ride that’s already become the park’s most popular attraction. The park runs special seasonal events for Halloween and Christmas, and it’s open spring through December — making it perfect for the World Cup summer window.