image
← Activities · Family Fun · Surrounding Attractions
Storybook
Land
South Jersey’s beloved children’s theme park — 19 rides, storybook characters, and 70 years of family memories, just 15 minutes from Atlantic City.
⭐ Celebrating 70 Years · Est. 1955 · New Cinderoller Coaster 2025
Visit Official Site → Buy Tickets
📍 Location
6415 E Black Horse Pike, Egg Harbor Township, NJ
🕐 Season
Spring through December · Special holiday events in fall & Christmas
🎟️ Admission
General admission + ride pricing · Season passes available · Buy online
🚗 From AC
~15 minutes via Route 40 West · Egg Harbor Township
👨‍👩‍👧 Best For
Young children · Families · Toddlers to tweens

Storybook Land is one of South Jersey’s most treasured family attractions — a privately owned and operated children’s theme park that has been inspiring imaginations since 1955. Located in Egg Harbor Township, just 15 minutes from the Atlantic City Boardwalk, it’s the closest major family theme park to your World Cup home base.

The park blends classic nursery rhyme and fairy tale themes with 19 rides scaled perfectly for young children, plus dozens of walk-through character attractions and storybook settings that feel genuinely charming rather than commercial. It’s consistently voted one of the best amusement parks in New Jersey — a real local gem that international visitors won’t find in any generic travel guide.

The newest addition is the Cinderoller Coaster (2025), a spinning pumpkin-coach ride that’s already become the park’s most popular attraction. The park runs special seasonal events for Halloween and Christmas, and it’s open spring through December — making it perfect for the World Cup summer window.

Park Highlights
19 Rides — A full lineup of age-appropriate attractions including classic kiddie rides, a carousel, train rides, and the new Cinderoller Coaster spinning pumpkin-coach ride.
Storybook Character Attractions — Walk-through themed areas featuring nursery rhyme and fairy tale characters that kids can interact with and explore — not just rides.
New! Cinderoller Coaster (2025) — Board a pumpkin coach and spin through the countryside on your way to the ball. Min 36″ with adult, 48″ alone.
Dining — On-site food including the park’s classic diner, snack stands, and picnic areas for families who bring their own lunch.
Birthday Parties & Groups — Full birthday party packages and group rates available. Book in advance for summer weekends.
Seasonal Events — Special Halloween and Christmas events in fall and December featuring lights, decorations, and themed experiences. The Christmas display is legendary in South Jersey.
Family-Owned & Immaculately Kept — Unlike corporate theme parks, Storybook Land is consistently praised by visitors for its cleanliness, friendliness, and genuine warmth. Rated Best of South Jersey multiple years running.
📍 World Cup Travel Note: At just 15 minutes from the Atlantic City Boardwalk via Route 40 West, Storybook Land is the ideal half-day escape for families with young children between World Cup match days. No highway needed — it’s practically in your backyard if you’re staying in AC.
🎡 Rides 👧 Young Children 📖 Storybook Theme 🎂 Birthday Parties 🎃 Halloween Events 🎄 Christmas Lights 📍 Egg Harbor Township ⭐ 70 Years of Fun

Rate us and Write a Review

Your Rating for this listing

angry
crying
sleeping
smily
cool
Browse

Your review is recommended to be at least 140 characters long

image

Show all timings
  • Seasonal11:00 AM - 05:00 PM

imageYour request has been submitted successfully.

  • Price Range 35 - 42
building Own or work here? Claim Now! Claim Now!